Appleton Estate Signature Blend Rum

I’ve been quite the bargain hunter during my brief time as a consumer of cocktails. Not knowing if you will like something keeps you off of the top shelf, and looking for sale items to try. This is part of my quest just after the first of the month, when I journey into the local ABC store.

I snapped my pictures of the sale items and headed home. Amongst the rums, on the top shelf of all places, was a sale on Appleton Estate Signature Blend. This used to be called VX, but someone in marketing thought a change was in order. Regardless of the name, it got good marks for an entry level rum, and if memory recalls, had a sale price of about $20. That may not seem like much, but prior to this, the most expensive bottle was a bottle of Gosling’s Black Seal on sale for $16.

Driven by curiosity and with $20 that could be parted with, the deal was done. In the Lair, the cap was removed. Wow, I did not expect that. Compared to the white and spiced rums, there is complexity here. A smokiness from being in a charred barrel. Sweetness and something fruity.

If it isn’t considered a horrible thing to do to a good rum, I’ll tell you about mixing it with Coke. It was great! Not the kind of sugary spiced rum in coke, but it felt like a real, grown up cocktail with a real, grown up rum in it. Since I’m not a sipper of spirits, I don’t know how it would compare to other grown up rums. But for me, this changed my perception of rum from the candy sweet spiced variety to a serious drink. I can like both, you know, but now I can see new horizons.

Update: I’m sipping the Signature Blend and it is has a little burn, but the taste is very nice. I’m still trying to separate out the flavors, but maybe that will come in time.

Proof: 80 (40% ABV)

Paid: $20 (on sale)

Buy again: Yes