Here we get into the gray area of alcohol. Is this a liquor? Or is it a liqueur? Unlike a rum or vodka bottled at 80 proof (40% ABV), this is at 53 proof (26.5% ABV). The lower numbers of the latter case is common in liqueurs.
Regardless, this is a rum with coconut flavor. It smells like coconut, and it doesn’t hit you with the smell of alcohol. It tastes like coconut. It is sweet, but not overwhelmingly so. It tastes more natural to me than Malibu.
In a mixed drink, it adds a nice tropical note.
Proof: 53 (26.5% ABV)
Paid: $16 (on sale) for 750ml
Buy again: Yes